It’s an interesting conversation. In the world of fashion, the title of ‘stylist’ is being used loosely in today’s society. Sales assistants are being called in-house stylists and the professional stylist’s role is being misunderstood and misused by some.
It’s a trend that the beauty industry faced some time ago, where the word ‘Spa’ was replacing the word Salon. Yet most salons were not representing the true spa sanctuary experience. It became a quirky and new form of marketing.
Is there a difference between an ‘in-house stylist’ and a ‘professional stylist’? Yes!
Are there similarities? Yes!
Are they the same? No.
So… what’s the difference between in-house styling and Professional styling?
That’s a great question. Let’s chat about comparisons. An ‘in-house stylist’ can be another name for a shop/sales assistant. The in-house stylist is someone who knows their stock and product inside-out and back-to-front. They are very knowledgeable about the brands they have in-store and how each piece mixes and blends with the other. An in-house stylist recommends to the customer, which product goes with what and can put an outfit together from their product range. In-house styling can sometimes be about sales and targets.
Professional stylists are quite different. How? Firstly, they do a style consultation to find out who their customer is and what he or she wants their personal brand or style to represent? This is where the stylist and their client form a great bond of trust and insight. The stylist then looks at their client’s body shape; working out which styles will suit best. Next comes the wardrobe make-over. (This is my most favourite part.) This enables the client to have an opportunity to throw out some older pieces they no longer want and keep pieces that work for them. This is a very insightful process for the professional stylist as it allows them to plan and work out what pieces their client’s wardrobe is missing.
Have you ever bought a piece of clothing, only to get it home and discover you already have something very similar, if not identical? This is because we have a part of our brain that is called the RAS (reticular activator system) where our brain always looks for same same. A professional stylist helps stretch their client’s RAS and shows them options to complete their wardrobe styling.
Once this is all established, the professional stylist researches many different shops and hunts out the best products and clothing styles for their customer. They put together multiple outfits from minimal pieces. Professional personal stylists have no hidden agenda when shopping, they have no targets or budgets to reach. They work purely with your style category, body shape and budget in mind, always working to achieve their client’s outcome.
Our style starts with the clothing we choose to wear and extends past our wardrobe, to our physiology and our choice in just about everything, demonstrating what we value and how we value our self. A great personal stylist helps you look and feel the best version of you. Once you have worked with a personal stylist you will notice an immediate impact on how you interact with yourself and the world around you. Shopping with a personal stylist is smart shopping and saves you money and time.
I guess the big question that you may be asking is, can both types of stylists work together to benefit you, their customer? The answer is YES. If both use each other’s skills wisely, you, the client, comes out the winner.
I found this quote from the guru in designer fashion, which I felt was really fitting to our conversation in this article. “What you wear is how you present yourself to the world, especially today, when human contacts are so quick. Fashion is an instant language.” Miuccia Prada.